Samsung is about to change the AR game with the reveal of its first Samsung AR glasses at Galaxy Unpacked 2025. This is Samsung’s move to get into the AR space as consumer interest in immersive tech grows. We don’t know much yet but early looks at Samsung’s AR glasses show a device that’s both functional and fashionable for techies and non-techies alike.
A New Era of Innovation: What We Know So Far
For years we’ve been hearing rumors about Samsung’s AR efforts through leaks, patents and speculation. According to Yonhap News Agency, Samsung will show off its AR glasses prototype early next year through images or videos.
This fits into Samsung’s overall plan to take on the big boys like Meta who just launched their Ray-Ban Meta smart glasses. Samsung’s AR solution will be built on years of research and partnerships and will be a more advanced, feature-packed alternative to what’s out there.
Rumored Features: Lightweight Design Meets Advanced Functionality
We don’t know the final specs yet but here’s what we’ve heard so far:
- Ultra-Lightweight Build: 50 grams. Like Meta’s Ray-Ban smart glasses, the goal is to balance comfort and portability. This lightweight design makes Samsung’s AR glasses a wearable solution for daily use.
- Gesture and Facial Recognition: Gesture recognition will allow for intuitive control of the device while facial recognition will add layers of personalization and security. This suggests a product that will blend into daily life and support productivity and entertainment.
- Integrated Payment Functionality: Using Google’s Gemini AI assistant, Samsung’s AR glasses will have payment functionality so you can make secure transactions with ease.
Collaboration with Industry Leaders
Since February 2023, Samsung has been working with Qualcomm and Google to bring its AR glasses to life. Qualcomm’s chipsets and Google’s AI will be the foundation of Samsung’s device so it will be fast and seamless.
Google Gemini AI could be a big deal, enabling QR code scanning, smart assistant functionality and device integration. This partnership shows Samsung is committed to delivering a polished product that bridges the gap between hardware and software.
Battery and Camera: Compact Yet Capable
155mAh battery, because the form factor is key. Not for long usage, but for a wearable experience.
12MP camera, because you can just take photos and videos. Same as Meta’s smart glasses, but maybe with better image processing or extra smart stuff.
No Display? A Minimalist Approach
Unlike most AR devices, Samsung’s prototype has no screen. This might be a surprise to some, but it fits with the company’s goal of a lighter, more compact device. Instead of visual overlays, Samsung can use audio cues, gestures and AI to deliver a minimalist experience.
The Price Tag: Competitive Positioning
No pricing has been announced yet, but industry rumors suggest it might be similar to Meta’s Ray-Ban glasses, which cost around ₹35,000 in India. Competitive pricing will make it a great option for tech enthusiasts exploring wearables.
Launch Timeline: Q3 2025
Samsung’s AR glasses will be out in Q3 2025, possibly along with the Galaxy S25 series. This will help create buzz around the new device and leverage the Unpacked event’s global attention to get both consumers and industry folk excited.
A Vision for the Future
Samsung’s AR glasses are a big step in the company’s journey to redefine XR. With advanced features, strategic partnerships and user-friendly design, Samsung is targeting both enthusiasts and casual users.
This is more than a peek into the future of wearables—it’s a declaration of intent from Samsung to lead in AR.
As the AR market grows, Samsung’s entry will drive innovation, and competition and give consumers a taste of what’s next in smart glasses. More to come at Galaxy Unpacked 2025.
(Source)